BRL-103 Store Operations- I Solved Assignment 2022-2023

BRL-103 Store Operations- I Solved Assignment 2022-2023

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TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-103
Course Title : Store Operations- I
Assignment Code : BRL-103/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100

Title Name

BRL-103 Solved Assignment 2022-2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2022-2023 Course: BBA
Session ASSIGNMENTS 2022-23
Short Name BRL-103
Assignment Code BRL-103/TMA/2022-23
Product Assignment of BBA 2022-2023 (IGNOU)
Submission Date 1. Those students who are appearing in December exams. They should download the
assignment and submit the same latest by 15th October.
2. Those students who are appearing in June Term End Examination they have to submit
the assignment latest by in 15th March.

 

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(B) Short Type Questions
1. (a) Discuss the advantages of using demographic and psychographic
segmentation.
(b) Distinguish between strategic and resultant drivers. (5+5)
2. (a) Explain the qualities of a good cashier with the help of an example.
(b) How the changes in food retailing affect food prices? (5+5)
3. (a) “In store, design is proportionately related to profitability”. Discuss.
(b) Critically analyze the association between store operation, store
environment, productivity, and profitability in retail operations.
(5+5)
4. (a) “Promotion is a form of corporate communication that uses various
methods to reach a targeted audience with a certain message in order to
achieve specific organizational objectives”. Explain.
(b) In how many groups the assets can be categorized based on usage?
Also, explain each of the usage categories in a retail perspective.
(5+5)
5. (a) Explain the salient steps to be taken in planning and designing a stores
layout.
(b) Define the terms customer and consumer and explain them with an
example.

(5+5)
6. (a) What important principles have to be followed as a good corporate
citizen by retailers while doing recruitment?
(b) What are the different ways in which to optimization of space
availability is achieved?

(5+5)
7. (a) Define the space planning concept? What process one must follow for a
well-defined space planning concept?
(b) What important steps are followed in setting up an SOP?
(5+5)
(B) Essay Type Questions
8. What information is required to successfully manage the supply chain?
Explain each of these elements briefly.
(15)
9. What is the importance of organization structure in retail? explain the
important tasks performed in retail.

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