BRL-104 Retail Management Perspectives and Communication Solved Assignment 2023-2024

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TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-104
Course Title : Retail Management Perspectives and
Communication
Assignment Code : BRL-104/TMA/2023-24
Coverage : All Blocks

Maximum Marks: 100

Title Name

BRL-104 Solved Assignment 2023-2024

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2023-2024 Course: BBA
Session Valid from 1st July, 2023 to 30th June, 2024
Short Name BRL-104
Assignment Code BRL-104/TMA/2023-24
Product Assignment of BBA 2023-2024 (IGNOU)
Submission Date 1. Those students who are appearing in December exams. They should download the
assignment and submit the same latest by 15th October.
2. Those students who are appearing in June Term End Examination they have to submit
the assignment latest by in 15th March.

 

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Attempt all the questions.
(A) Short Type Questions
1. What are the functions of management? Explain with
illustrations.
(10)
2. Explain the planning process. (10)
3. Explain the decision making process. And what are the various
phases of decision making?
(10)
4. Explain the different leadership styles. And what are the leader
traits?
(10)
5. Explain accounting concepts and conventions. (10)
6. Explain the customer communication best practices. (10)
7. Explain physical aspects of the store. (10)
(B) Essay Type Questions
8. What is centralization and decentralization in retail
organization? Which is the most preferred one in the changing
environment?
(15)
9. What is communication? Explain the different medium of
communications and various types of communication.
(15)

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