BRL-104 Retail Management Perspectives and Communication Solved Assignment 2022-2023

BRL-104 Retail Management Perspectives and Communication Solved Assignment 2022-2023


Course Code : BRL-104
Course Title : Retail Management Perspectives and
Assignment Code : BRL-104/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100

Title Name

BRL-104 Solved Assignment 2022-2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2022-2023 Course: BBA
Session ASSIGNMENTS 2022-23
Short Name BRL-104
Assignment Code BRL-104/TMA/2022-23
Product Assignment of BBA 2022-2023 (IGNOU)
Submission Date 1. Those students who are appearing in December exams. They should download the
assignment and submit the same latest by 15th October.
2. Those students who are appearing in June Term End Examination they have to submit
the assignment latest by in 15th March.



(A) Short Type Questions
1. Define leadership. What are the functions of leadership? Explain the
different leadership styles.
2. What is service encounter? What are the determinants of employee
behaviour at service encounter?
3. Explain the concept of Transactional analysis and its application to retail
4. What is intercultural sensitivity? Explain the importance of Cross-Cultural
Communication in retailing.
5. How to use e-mail in retail communications? Explain the importance of
technology in improving the effectiveness of communication.
6. What are the benefits of Listening. Discuss the types of listening and poor
listening habits.
7. What is intercultural sensitivity? Discuss the specific characteristics of
high context culture and low context culture?
(B) Essay Type Questions
8. What is non verbal communication? Explain the various types of nonverbal communication process.
9. What is accounting process? Explain the important books and accounts. (15)



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