BRL-102 Introduction to Retail Marketing Solved Assignment 2022-2023
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100
| Title Name |
BRL-102 Solved Assignment 2022-2023 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Bachelor of Business Administration (BBA) in Retailing |
| Language | ENGLISH |
| Semester | 2022-2023 Course: BBA |
| Session | ASSIGNMENTS 2022-23 |
| Short Name | BRL-102 |
| Assignment Code | BRL-102/TMA/2022-23 |
| Product | Assignment of BBA 2022-2023 (IGNOU) |
| Submission Date | 1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March. |
(A) Short Type Questions
1. Explain the process you would undertake to market your own retail outlet
which has been recently launched. You can make valid assumptions.
(10)
2. What is personal selling? Explain the essential elements of personal
selling.
(10)
3. Explain various categories of advertising with specific examples. (10)
4. What is In-store promotion and how do retailers communicate promotion. (10)
5. Write about the social media marketing and discuss the SEO in social
media marketing.
(10)
6. What do you understand by the term “marketing mix”? Explain with an
examples.
(10)
7. What are the types of decision-making processes? Explain with an
examples.
(10)
(B) Essay Type Questions
8. What are the steps in individual selling? How are they different from the
B2B?
(15)
9. What is “SPIN” selling? Explain.
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