BRL-102 Introduction to Retail Marketing Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2023-24
Coverage : All Blocks
Maximum Marks: 100
| Title Name |
BRL-102 Solved Assignment 2023-2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Bachelor of Business Administration (BBA) in Retailing |
| Language | ENGLISH |
| Semester | 2023-2024 Course: BBA |
| Session | Valid from 1st July, 2023 to 30th June, 2024 |
| Short Name | BRL-102 |
| Assignment Code | BRL-102/TMA/2023-24 |
| Product | Assignment of BBA 2023-2024 (IGNOU) |
| Submission Date | 1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March. |
Attempt all the questions.
(A) Short Type Questions
1. What are the types of decision-making processes? Explain with
an example.
(10)
2. What are the steps in individual selling? How are they different
from the B2B selling?
(10)
3. Explain the growing importance of retailing. (10)
4. Define personal selling. Explain the various types of personal
selling.
(10)
5. What is sales promotion? Explain main objectives of sales
promotion with examples.
(10)
6. Explain the different fundamentals and needs of advertising in
retail?
(10)
7. Explain the different types of retail promotion with examples. (10)
(B) Essay Type Questions
8. What are the emerging trends in retail marketing? Elaborate
with examples.
(15)
9. Explain different types of pricing strategy practiced by retailers? (15)
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