MS-612 Retail Management
Solved Assignment 2022
Course Code : MS-612
Course Title : Retail Management
Assignment Code : MS-612/TMA/JULY/2022
Coverage : All Blocks
MS-612 Solved Assignment 2022
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2022 Course: Management Programme|
|Session||January 2022 and July 2022 sessions|
|Product||Assignment of Management Programme 2022 (IGNOU)|
Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study
Centre. Last date of submission for January 2022 session is 30th April, 2022.
1. (a) Define retailing. Discuss the scope and prospects of retail sector in the current Indian
(b) What are the various business activities that a retailer undertakes in catering to the
2(a) Explain the role and relevance of marketing research in retailing. Elaborate on the
possible areas where marketing research can be used.
(b) Why location decisions are important in retail business? Explain the influencing factors
that help in deciding a specific location. Pickup any suitable example of your choice and
3(a) Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the
various factor affecting merchandise mix decisions.
(b) Discuss sourcing as a critical function of every retail business irrespective of the nature
and size of the business. Substantiate.
4(a) Discuss the key considerations used while assessing Human Resource requirement for
any retail organization that you are familiar with.
(b) Distinguish between store vs. non-store retailing with suitable examples. Explain catalog
retailing and the various guidelines that a retailer should follow for its implementation.
MS-612, MS 612, MS612