MMPM-003 Product and Brand Management Solved Assignment 2023-2024
Course Code : MMPM-003
Course Title : Product & Brand Management
Assignment Code : MMPM-003/TMA/JULY/2023
Coverage : All Blocks
| Title Name |
MMPM-003 Solved Assignment 2023-2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MBA and MBA (Banking & Finance) |
| Language | ENGLISH |
| Semester | 2023-2024 Course: MBA |
| Session | July 2023 and January 2024 sessions |
| Short Name | MMPM-003 |
| Assignment Code | MMPM-003/TMA/JULY/2023 |
| Product | Assignment of MBA and MBA (Banking & Finance) 2023-2024 (IGNOU) |
| Submission Date | (Last date of submission for July session is 31st October and for January session is 30th April |
Note: Attempt all the questions and submit this assignment to the Coordinator of your
study centre. Last date of submission for July 2023 session is 31st October, 2023 and
for January 2024 sessions is 30th April, 2024.
1. a) What is a Product? Discuss the Product Characteristics and its classification with
suitable examples.
b) Explain the concept of Product Portfolio. Discuss the BCG-growth share matrix that
you are familiar with.
2. a) Comment on how a firm organizes the process of new product development process.
Discuss setting the responsibility for new product development in the following
situations.
i) New product development at the corporate level
ii) New product development at operating level
b) What is a new product? Briefly discuss the various techniques used for generated new
product ideas.
3. a) Explain the concept and significance of branding. Illustrate. Discuss the steps
involved in the brand selection process.
b) Comment on the brand building blocks you are familiar with. Discuss the key
initiatives that markets ought to consider in branding decisions.
4. a) What are the factors to be kept in mind in choosing brand element and how do they
help in building brand equity?
b) What are the five levels which brand can use to sustain value overtime?
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