MMPB-005 Marketing of Financial Services Solved Assignment 2024
Course Code : MMPB-005
Course Title : Marketing of Financial Services
Assignement Code : MMPB-005/TMA/ Jan/2024
Coverage : All Blocks
| Title Name |
MMPB-005 Solved Assignment 2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MBA and MBA (Banking & Finance) |
| Language | ENGLISH |
| Semester | 2024 Course: MBA |
| Session | January 2024 and July 2024 sessions |
| Short Name | MMPB-005 |
| Assignment Code | MMPB-005/TMA/ Jan/2024 |
| Product | Assignment of MBA and MBA (Banking & Finance) 2024 (IGNOU) |
| Submission Date | Last date of submission for July session is 31st October, and for January session is 30th April. |
Note: Attempt all the questions and submit this Assignment to the Coordinator of your
study centre. Last date of submission for January 2024 session is 30th April, 2024
and for July 2024 session is 31st October, 2024.
1. Explain the different Marketing Orientations and discuss their application in marketing
of Financial Services.
2. Describe the concept of Product and Product Mix for banking services. Explain the
product life cycle concept with the help of Banking sector example.
3. Explain the concept of service quality, customer value and customer satisfaction in
context of banking services.
4. Discuss the role of Insurance Sector in the Indian Economy. List the benefits of insurance
investment and describe the strategies that can be used for effective marketing of
Insurance Services.
5. How does Fintech facilitate the financial services sector? Describe the emerging
technologies in the financial services sector and discuss their impact on user experience.
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