MMPC-006 Marketing Management Solved Question Paper June 2022
Marketing Management
Course Code: MMPC-006
| Title Name |
MMPC-006 Solved Question Paper June 2022 |
| University | IGNOU |
| Service Type | Solved Question Paper (Soft copy/PDF) |
| Course | MBA NEW |
| Language | English |
| Semester | |
| Year | June 2022 |
| Course Code | MMPC-006 |
| Product | Solved Question Paper (IGNOU) |
MANAGEMENT PROGRAMME (MP)
Term-End Examination
June, 2022
MMPC-006 : MARKETING MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : (i) Answer any three questions from
Section A. Each question carries
20 marks.
(ii) Section B is compulsory and carries
40 marks.
Section—A
1. (a) “Marketing involves much more than
selling and advertising.” Discuss. How
would you apply your knowledge of
marketing concept to promote (i) Safe
Driving Habits (ii) Save Water ?
(b) Discuss the main objectives of sales
promotion. Explain some of the sales
promotion directed at consumers, which
can be used by a soap manufacturer.
2. (a) What are the steps in the consumer
decision-making process ? Do all
consumers decisions involve these steps ?
Discuss with an example.
(b) What is the concept of holistic marketing ?
Explain each of the components and their
importance in the exchange process.
3. (a) What is Product Positioning ? Discuss the
need and its importance. Explain the tasks
that marketers should consider for
successful positioning.
(b) Explain briefly the stages through which
you would test ideas coming up for new
products until the final stage of launching
the new product.
4. Write short notes on any three of the
following :
(a) Industrial goods classification
(b) Cost-based pricing
(c) Measuring advertising effectiveness
(d) Internet vs. Digital marketing
(e) Challenges in rural marketing
Section—B
5. You have been appointed as a marketing
manager for a company making confectionary
items for more than a decade. The company has
added a new item in its product category and
wishes to brand the new item.
(a) Suggest a suitable brand name and
propose promotion mix for the brand which
is targetted for rural markets.
(b) What type of packaging will you
recommend for such product if they are to
be marketed in rural area ?
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