MCO-06 MARKETING MANAGEMENT in English Solved Assignment 2022-2023 (New Course)

MCO-06 MARKETING MANAGEMENT Solved Assignment 2022-2023

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TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2022-2023
COVERAGE : ALL BLOCKS

Title Name

MCO-06 Solved Assignment 2022-2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM NEW
Language ENGLISH
Semester 2022-2023 Course: MCOM NEW
Session July 2022 and January 2023 admission cycle
Short Name MCO-06
Assignment Code MCO-06/TMA/2022-2023
Product Assignment of MCOM 2022-2023 (IGNOU)
Submission Date In case you are planning to appear in June Term-End Examination, you must submit the assignments to
the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in
December Term-End Examination, you must submit them latest by 15th October.

 

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Attempt all the questions:
1. What do you mean by Buyer Behavior? Discuss various social and Cultural factors
which influence the buyer behavior?
(20)
2. What are the objectives of Pricing? Discuss the basic methods of Price
Determination.
(20)
3. Write short notes on the following:
(a) Positioning
(b) Warehousing
(c) Personal Selling
(d) Relationship Marketing
(4×5)
4. Differentiate between the following
(a) Consumer goods and Industrial goods
(b) Selective and Intensive Distribution
(c) Advertising and Publicity
(d) Selling and Marketing
(4×5)
5. Comment briefly on the following statement:
(a) “Rural marketing in India offer huge opportunities and throw challenges to
marketers”.
(b) “The basic purpose of marketing research is to facilitate decision making
process”.
(c) “The rate of failure of new products is very high”.
(d) “Market Communication plays an important role in a company’s overall
marketing program”.

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