IBO-02 International Marketing Management Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2023-2024
COVERAGE : ALL BLOCKS
Maximum Marks: 100
| Title Name |
IBO-02 Solved Assignment 2023-2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM |
| Language | ENGLISH |
| Semester | 2023-2024 Course: MCOM |
| Session | For July 2023 and January 2024 admission cycle |
| Short Name | IBO-02 |
| Assignment Code | IBO-02/TMA/2023-2024 |
| Product | Assignment of MCOM 2023-2024 (IGNOU) |
| Submission Date | July session: 15th March
January session: 15th September |
Attempt all the questions:
1. What do you understand by the strategic concept of marketing? How it
is different from marketing concept? Explain the basic principles of
strategic marketing.
(20)
2. What is geocentric orientation? Give some examples of Indian firms
which have followed in niche marketing ?
(20)
3. Write short notes on the following:
a) SWOT analysis
b) Report writing
c) Piggy backings
d) GATS
(4×5)
4. Differentiate between the following:
a) Classification and Tabulation
b) Direct mail and Advertising
c) Warranty and Guarantee
d) Direct and Indirect Selling Channel
(4×5)
5. Comment briefly on the following statement:
a) “Global positioning is most effective for product categories that
approach either end of ‘high-touch high-tech’ continuum”.
b) “That the potential market size and growth would be an important
factor in selecting markets”.
c) “Communication has a very important place in marketing”.
d) “The revolutionary changes in the information technology is
sweeping across global business”.
The Advantages of studying IGNOU Solved Assignments are given below:
- Easy Accessibility: IGNOU solved assignments are easily accessible online, which means students can access them anytime and anywhere.
- Comprehensive Solutions: The solved assignments provide comprehensive answers to the questions asked in the assignments, which makes it easier for students to understand and study the topics.
- Cost-Effective: The solved assignments are available at a very economical rate, which makes them a great option for those who are on a budget.
- Reference Material: The solved assignments can be used as reference material for further study, as they provide detailed answers to the questions asked.
- Time-Saving: The solved assignments save a lot of time for students as they do not need to spend time researching and writing the answers themselves.
Can I score good marks by getting solved assignments?
Yes, you can get good marks by getting the Solved Assignment as it contains the answers to the questions asked in the assignment and will help you to understand the concepts better and score better.
Read more: How to Make IGNOU Solved Assignment?
