BRL-108 Retail Operations and Store Management Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–108
Course Title : Retail Operations and Store Management
Assignment Code : BRL–108/TMA/2023-24
Coverage : All Blocks
Maximum Marks: 100
| Title Name |
BRL-108 Solved Assignment 2023-2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Bachelor of Business Administration (BBA) in Retailing |
| Language | ENGLISH |
| Semester | 2023-2024 Course: BBA |
| Session | Valid from 1st July, 2023 to 30th June, 2024 |
| Short Name | BRL-108 |
| Assignment Code | BRL–108/TMA/2023-24 |
| Product | Assignment of BBA 2023-2024 (IGNOU) |
| Submission Date | 1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March. |
Attempt all the questions.
(A) Short Type Questions
1. Describe the concept of high and low involvement consumer
behaviour. Also explain characteristics of consumer with low
involvement with a product category.
(10)
2. What is visual communication? Explain its important elements. (10)
3. What are the major purposes of public relation exercise?
Explain the advantages and disadvantages of the same.
(10)
4. Which are the factors that affect retail pricing? Explain these
factors briefly.
(10)
5. Describe the eight step process in category management. (10)
6. Explain the concept of ethical retailing. Which are the three
major areas of retailing where ethical behaviour counts?
Elaborate them briefly.
(10)
7. What is a broad price policy? Which are some of the broad price
policies a retailer can choose from?
(5+5)
(B) Essay Type Questions
8. Inventory management is the heart of store operations. Explain. (15)
9. Explain the concept of customer relationship management. Also
discuss the role and benefit of CRM in modern retail business.
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