BPCG-174 PSYCHOLOGY AND MEDIA in English Solved Question Paper December 2021
PSYCHOLOGY AND MEDIA
Course Code: BPCG-174
| Title Name |
BPCG-174 Solved Question Paper December 2021 |
| University | IGNOU |
| Service Type | Solved Question Paper (Soft copy/PDF) |
| Course | BAG |
| Language | English |
| Semester | |
| Year | December 2021 |
| Course Code | BPCG-174 |
| Product | Solved Question Paper (IGNOU) |
BACHELOR’S PROGRAMME
Term-End Examination
December, 2021
BPCG-174 : PSYCHOLOGY AND MEDIA
Time : 3 hours Maximum Marks : 100
Note : (i) Answer any five questions, selecting at least
two from each section.
(ii) All questions carry equal marks.
(iii) Answer each question in about 400 words..
SECTION I
1. Define the concept of media. Describe the
different types of media. 6+14
2. Discuss the various stereotypes in media
representations. 20
3. What are the goals of advertising ? Explain about
the different stakeholders who are involved in
creating an advertisement. 8+12
4. Explain the concept of parasocial relationship.
Discuss the defining characteristics of parasocial
relationship. 6+14
SECTION II
5. Discuss various research methods used in media
psychology. 20
6. Examine the various initiatives and schemes for
online/virtual learning in India. 20
7. Explain the media’s role in health
communication. 20
8. Write short notes on the following in about
200 words each : 10+10
(a) Gatekeeping Hypothesis
(b) Agenda-Setting Theory and Cultivation
Theory
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