TS-6 TOURISM MARKETING in English Solved Assignment 2019

TS-6 Solved Assignment 2019

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TS-6: TOURISM MARKETING
(TUTOR MARKED ASSIGNMENT)
Course Code: TS-6
Total Mark: 100 Assignment Code: TS-6/TMA/2019

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Title NameTS-6 Solved Assignment 2019
UniversityIGNOU
Service TypeSolved Assignment (Soft copy/PDF)
CourseTOURISM STUDIES
Language ENGLISH
Semester2019 Course: TOURISM STUDIES
Session2019
Short Name TS-6
Assignment CodeTS-6/TMA/2019
ProductAssignment of  2019 (IGNOU)
Submission DateLast Date for ASSIGNMENT Submission October 15, 2019

1. How is Marketing different from Selling? Discuss the characteristics features of tourism marketing.
20
2. What purposes does a Marketing Plan serve? Explain with examples the issues to be addressed while
devising a Marketing Plan for a tourism destination. 20
3. What do you understand by Market segmentation? How will you segment the inbound tourist market of
India? 20
4. Outline 10 possible purposes/scenarios for which market research in tourism are/can be conducted.
Explain aspects to be taken care of while preparing a questionnaire. 20
5. Elaborate various ways tourism enterprises can analyse their competitors. 20
6. Why is forecasting for tourism important? Discuss different methods of forecasting. 20
7. Explain in detail the concept of socially responsible marketing and its relevance in tourism sector. Cite
appropriate examples to substantiate your answer. 20

8. What do you understand by Tourism Marketing Mix? Which do you think is the most important
Marketing mix element and why? 20
9. Explain with suitable examples how Tour Operation businesses market their products and services?
20
10. Write notes on the following on about 300 words each 10X2 = 20
a) Familiarization tours
b) Characteristics of Airlines marketing
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