PGDIBO-02 International Marketing Management
SOLVED ASSIGNMENT 2019-2020
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks
| Title Name |
PGDIBO-02 Solved Assignment 2019-20 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | PGDIBO (POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS) |
| Language | ENGLISH |
| Semester | 2019-2020 Course: PGDIBO |
| Session | 2019-20 |
| Short Name | PGDIBO-02 (ENGLISH) |
| Assignment Code | IBO-02/TMA/2019-20 |
| Product | Assignment of PGDIBO 2019-2020 (IGNOU) |
| Submission Date | In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. |
Attempt all the questions
1) A) Distinguish between the following:
i) Multinational Marketing and Global Marketing
ii) International Marketing Information System and International Marketing Research
(2X5 Marks)
B) Write short notes on the following:
i) Impact of developments in Information Technology on International Marketing
ii) Standardization of International Advertising
(2X5 marks)
2) Explain the steps involved in the international market process.
(20 marks)
3) An Indian auto-ancillary company decided to enter into international markets with full-pledged
investment in production and marketing. Discuss various modes of entry available for the
company, and critically evaluate in which situation each of them is suitable.
(20 marks)
4) Explain the various stages in the international product life cycle. Discuss life cycle stretching
strategies.
(12+8 marks)
5) Compare and contrast the different approaches to budgeting for international advertising..
(20 marks)
IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO, PGDIBO 02, PGDIBO02, PGDIBO-2
