PGDIBO-02 International Marketing Management in English SOLVED ASSIGNMENT 2019-2020

PGDIBO-02 International Marketing Management

SOLVED ASSIGNMENT 2019-2020

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Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks

Title Name

PGDIBO-02 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course PGDIBO (POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS)
Language ENGLISH
Semester 2019-2020 Course: PGDIBO
Session 2019-20
Short Name PGDIBO-02 (ENGLISH)
Assignment Code IBO-02/TMA/2019-20
Product Assignment of PGDIBO 2019-2020 (IGNOU)
Submission Date In case you are planning to appear in June Term-End Examination, you must submit the
assignments to the Coordinator of your Study Centre latest by 15th March and if you are planning to
appear in December Term-End Examination, you must submit them latest by 15th September.

 

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Attempt all the questions
1) A) Distinguish between the following:
i) Multinational Marketing and Global Marketing
ii) International Marketing Information System and International Marketing Research
(2X5 Marks)
B) Write short notes on the following:
i) Impact of developments in Information Technology on International Marketing
ii) Standardization of International Advertising
(2X5 marks)
2) Explain the steps involved in the international market process.
(20 marks)
3) An Indian auto-ancillary company decided to enter into international markets with full-pledged
investment in production and marketing. Discuss various modes of entry available for the
company, and critically evaluate in which situation each of them is suitable.
(20 marks)
4) Explain the various stages in the international product life cycle. Discuss life cycle stretching
strategies.
(12+8 marks)
5) Compare and contrast the different approaches to budgeting for international advertising..
(20 marks)

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