PGDIBO-02 International Marketing Management
SOLVED ASSIGNMENT 2020-2021
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks
| Title Name |
PGDIBO-02 International Marketing Management Solved Assignment 2020-2021 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | PGDIBO-02 |
| Language | ENGLISH |
| Semester | 2020-2021 Course: PGDIBO-02 |
| Session | 2020-21 |
| Short Name | IBO-02 |
| Assignment Code | IBO-02/TMA/2020-21 |
| Product | Assignment of MCOM 2020-2021 (IGNOU) |
| Submission Date | 1. Those who are enrolled in July 2020, it is valid upto June 2021. 2. Those who are enrolled in January 2021, it is valid upto December 2021. |
Attempt all the questions.
Q-1 What is international market segmentation? What are the bases of
international market segmentation?
20
Q-2 Discuss the emerging global competitive environment. Examine whether
small enterprise have scope in the emerging global business environment.
20
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
5×4
Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing
5×4
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like,
should it build, divest or abandon the market it has entered; how many
such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in
services.
(d) International marketing research is full of complexities.
IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO, PGDIBO 02, PGDIBO02, PGDIBO-2
