MS-65 Marketing of Services

Solved Assignment 2021


Course Code : MS – 65
Course Title : Marketing of Services
Assignment Code : MS-65 /TMA/SEM – I/2021
Coverage : All Block

Note : Attempt all the questions and submit to the coordinator of your study centre on or before
30th April, 2021.

Title Name

MS-65 Solved Assignment 2021

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Management Programme
Language ENGLISH
Semester 2021 Course: Management Programme
Session 2021
Short Name MS-65
Assignment Code MS-65 /TMA/SEM – I/2021
Product Assignment of Management Programme 2021 (IGNOU)



1. Explain the importance of physical evidence for the following:
(a) A distance education institute
(b) A hospital
2. Why do customers switch service providers? Can you do anything as a marketer to
prevent the customers from switching? Discuss.
3. Explain how important it is for hotels to use ‘promotions’ during these pandemic times.
Identify possible sales promotion schemes they can offer.
4. Explain the Gronroos Model of service quality, taking the example of a restaurant.
5. Explain the product support services that a car manufacturer can provide to its customers
for gaining competitive advantage.
6. How is information search behaviour different in case of services as compared to goods?
Explain giving suitable examples.


MS-65, MS 65, MS65


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