MS-64 International Marketing Solved Assignment 2020


Course Code : MS – 64
Course Title : International Marketing
Assignment Code : MS-64 /TMA/SEM – I/2020
Coverage : All Blocks

Title Name

MS-64 Solved Assignment 2020

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Management Programme
Language ENGLISH
Semester 2020 Course: Management Programme
Session 2020
Short Name MS-64
Assignment Code MS-64/TMA/SEM-I/2020
Product Assignment of Management Programme 2020 (IGNOU)
Submission Date  before 30th April, 2020



Note: Attempt all the questions and submit this assignment to the coordinator of your study centre
on or before 30th April, 2020.
1. What do you understand by the term ‘International Marketing’? Explain the reasons for which
firms enter international markets.
2. Distinguish between the following giving suitable examples.
(a) ‘Ethnocentric’ and ‘Polycentric’ orientations
(b) ‘Free Trade Area’ and ‘Customs Union’
(c) ‘Pre-investment Planning’ and ‘Post-investment Planning’ for management of political risk.
3. Discuss the significance of letter of credit in international marketing. Explain the operation of a
letter of credit.
4. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving
an example.
5. How does culture influence international marketing decisions? Explain with the help of suitable
6. Briefly explain the components of international advertising strategy. What are the relative
advantages of standardization and adaptation of an international advertising programme?


MS-64, MS 64, MS64


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