MS-62 Sales Management
Solved Assignment 2022
ASSIGNMENT
Course Code : MS – 62
Course Title : Sales Management
Assignment Code : MS-62 /TMA/JAN/2022
Coverage : All Blocks
| Title Name |
MS-62 Solved Assignment 2022 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Management Programme |
| Language | ENGLISH |
| Semester | 2022 Course: Management Programme |
| Session | January 2022 and July 2022 sessions |
| Short Name | MS-62 |
| Assignment Code | MS-62/TMA/JAN/2022 |
| Product | Assignment of Management Programme 2022 (IGNOU) |
Note: Attempt all the questions and submit this assignment to the coordinator of your study
centre. Last date of submission for January 2022 session is 30th April, 2022 and for July
2022 session is 31st October, 2022.
1. (a) Distinguish Selling from Marketing with a suitable illustration.
Explain the linkage of distribution function with sales management in a consumer durable
company of your choice.
(b) What is sales strategy? Discuss the sales strategy formulation for a newly introduced
electric bike.
2. (a) Explain the various Selling Skills that a salesman should possess and why? Comment
on the importance of Interpersonal communication process with an example.
(b) What is Presentation in the context of selling? Discuss the various types of sales
presentation and the situations where they can be used.
3. (a) Discuss the frequently used sources of recruitment for frontline salesman with suitable
examples.
Explain how training needs are identified in a medium size engineering company.
(b) What are the ways in which a sales manager can motivate a salesman? Discuss.
4. (a) What are the various approaches involved in territory design? Elaborate.
(b) When and why field sales organisation are developed? Discuss with an example and
jutify the need for establishing a sales organisation.
MS-62, MS 62, MS62
