MS-611 Rural Marketing

Solved Assignment 2022


Course Code : MS-611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/JULY/2022
Coverage : All Blocks

Title Name

MS-611 Solved Assignment 2022

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Management Programme
Language ENGLISH
Semester 2022 Course: Management Programme
Session January 2022 and July 2022 sessions
Short Name MS-611
Assignment Code MS-611/TMA/JAN/2022
Product Assignment of Management Programme 2022 (IGNOU)



Note: Attempt all the questions and submit this Assignment to the Coordinator of your Study
Centre. Last date of submission for January 2022 session is 30th April, 2022.
1. What do you understand by the term ‘rural markets’? What are the implications for an
FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
2. Explain the role of Melas and Haats in rural distribution.
3. How do culture and social class influence rural buying behaviour? Explain with reference
to purchase of a consumer durable product.
4. What are the major objectives of sales promotion? Suggest rural sales promotion methods
for the following products (any two)
(a) Tooth powder
(b) Biscuit
(c) Cooking oil
5. Discuss the impact of technology on rural marketing


MS-611, MS 611, MS611


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