MMPM-006 Marketing Research Solved Assignment 2024
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2024
Coverage : All Blocks
| Title Name |
MMPM-006 Solved Assignment 2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MBA and MBA (Banking & Finance) |
| Language | ENGLISH |
| Semester | 2024 Course: MBA |
| Session | January 2024 and July 2024 sessions |
| Short Name | MMPM-006 |
| Assignment Code | MMPM-006/TMA/JAN/2024 |
| Product | Assignment of MBA and MBA (Banking & Finance) 2024 (IGNOU) |
| Submission Date | Last date of submission for Jan Session is 30th April and for July Session is 31st October. |
1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period
of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing
interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis
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