MMPM-006 Marketing Research Solved Assignment 2023

MMPM-006 Marketing Research Solved Assignment 2023


Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2023
Coverage : All Blocks

Title Name

MMPM-006 Solved Assignment 2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MBA and MBA (Banking & Finance)
Language ENGLISH
Semester 2022 Course: MBA
Session January 2023 and July 2023 sessions
Short Name MMPM-006
Assignment Code  MMPM-006/TMA/JAN/2023
Product Assignment of MBA and MBA (Banking & Finance) 2023 (IGNOU)
Submission Date Last date of submission for Jan Session is 30th April and for July
Session is 31st October.



1. What are the different stages of the marketing research process? Discuss.
2. Discuss the meaning and importance of research design with examples.
3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled.
The quality control department took a random sample of 50 cans and found that the
arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At
the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16
grams be rejected?
4. Describe some marketing research problems that you feel may be amenable to conjoint
analysis and explain how you would use conjoint analysis in these situations.
5. Write short notes on following
a) Adoption of Marketing Research by Indian Businesses
b) Gaining Insights from Big Data
c) Role of social media in Marketing Research



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