MMPM-005 Marketing of Services Solved Assignment 2023

MMPM-005 Marketing of Services Solved Assignment 2023


Course Code : MMPM-005
Course Title : Marketing of Services
Assignement Code : MMPM-005/TMA/JULY/2022
Coverage : All Blocks

Title Name

MMPM-005 Solved Assignment 2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MBA and MBA (Banking & Finance)
Language ENGLISH
Semester 2022 Course: MBA
Session January 2023 and July 2023 sessions
Short Name MMPM-005
Assignment Code MMPM-005/TMA/JULY/2022
Product Assignment of MBA and MBA (Banking & Finance) 2023 (IGNOU)
Submission Date Last date of submission for Jan Session is 30th April and for July
Session is 31st October.



1. Explain in detail the characteristics that are specific to services.
2. What are the various types of online marketing? Which do you think
would be the most effective online marketing strategies for a gym or
health club?
3. Briefly describe the gaps model and explain the significance of the five
gaps that the model identifies.
4. Write short notes on the following:
a) Physical evidence as an element of Marketing Mix.
b) Significance of Internal Marketing.
5. Write short notes on the following
a) Self-service technologies (SSTs)
b) Three-Stage Model of Service Consumption



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