MMPM-005 Marketing of Services Solved Assignment 2023
Course Code : MMPM-005
Course Title : Marketing of Services
Assignement Code : MMPM-005/TMA/JULY/2022
Coverage : All Blocks
MMPM-005 Solved Assignment 2023
|Service Type||Solved Assignment (Soft copy/PDF)|
|Course||MBA and MBA (Banking & Finance)|
|Semester||2022 Course: MBA|
|Session||January 2023 and July 2023 sessions|
|Product||Assignment of MBA and MBA (Banking & Finance) 2023 (IGNOU)|
|Submission Date||Last date of submission for Jan Session is 30th April and for July
Session is 31st October.
1. Explain in detail the characteristics that are specific to services.
2. What are the various types of online marketing? Which do you think
would be the most effective online marketing strategies for a gym or
3. Briefly describe the gaps model and explain the significance of the five
gaps that the model identifies.
4. Write short notes on the following:
a) Physical evidence as an element of Marketing Mix.
b) Significance of Internal Marketing.
5. Write short notes on the following
a) Self-service technologies (SSTs)
b) Three-Stage Model of Service Consumption
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