MMPM-004 International Marketing Solved Assignment 2024
Course Code : MMPM-004
Course Title : International Marketing
Assignment Code : MMPM-004/TMA/JAN/2024
Coverage : All Blocks
| Title Name |
MMPM-004 Solved Assignment 2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MBA and MBA (Banking & Finance) |
| Language | ENGLISH |
| Semester | 2024 Course: MBA |
| Session | January 2024 and July 2024 sessions |
| Short Name | MMPM-004 |
| Assignment Code | MMPM-004/TMA/JAN/2024 |
| Product | Assignment of MBA and MBA (Banking & Finance) 2024 (IGNOU) |
| Submission Date | Last date of submission for Jan Session is 30th April and for July Session is 31st October. |
1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is
globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages
and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of
primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT
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