MMPC-006 Marketing Management Solved Assignment 2024-2025
Course Code : MMPC-006
Course Title : Marketing Management
Assignment Code : MMPC-006/TMA/JULY/2024
Coverage : All Blocks
| Title Name |
MMPC-006 Solved Assignment 2024-2025 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MBA and MBA (Banking & Finance) |
| Language | ENGLISH |
| Semester | 2024-2025 Course: MBA |
| Session | July 2024 and January 2025 Sessions |
| Short Name | MMPC-006 |
| Assignment Code | MMPC-006/TMA/JULY/2024 |
| Product | Assignment of MBA and MBA (Banking & Finance) 2024-2025 (IGNOU) |
| Submission Date | Last date of submission for July 2024 session is 31st October, 2024 and for January 2025 sessions is 30th April, 2025. |
1. (a) Discuss the terms need, want and demand. Why these terms assume significance for
every marketers/business. Discuss.
(b) Discuss the various marketing philosophies that you are familiar with. Highlight their
importance and limitations in their evolution process.
2. (a) As a Marketing Manager, when and why you would embark analyzing the marketing
environment? Discuss by selecting any product or product category of any FMCG or a
consumer durables of your choice. Explain what combination of micro and macro
environmental analysis that you would consider and why?
(b) Define a Product and discuss the various classifications that you are familiar with.
3.(a) Explain the concept of Product Life Cycle (PLC). Pickup any product/brand of your
choice in the recent past where the marketing mix element have changed during the
different stages of the PLC. List out all the changes that have occurred during its PLC.
(b) Discuss the elements of promotion mix. Identify the reasons why companies in the
current business environment are of the opinion that there is a felt need and necessity
of integrating all the elements of marketing communication mix with a strategic intent
to compete and stay relevant at any given point of time.
Explain with a example where all the elements of promotion mix/marketing
communication are integrated. Select and make SWOT analysis and highlight the
importance of integration.
4. (a) Bring out the major differences and similarities if any between product marketing and
services marketing.
With the help of internet and the secondary data sources prepare an essay on the
reasons for the growth of service sector since 2010-2023. Furnish all the data and
details.
(b) Make a visit to any firm /company in your location or you are familiar with where
digital marketing has been adopted. Talk to the manager or the concerned person who
is in-charge of the digital marketing activities and collect all the prospects and
challenges that are being faced by the firm and the possible solutions for the same.
The Advantages of studying IGNOU Solved Assignments are given below:
- Easy Accessibility: IGNOU solved assignments are easily accessible online, which means students can access them anytime and anywhere.
- Comprehensive Solutions: The solved assignments provide comprehensive answers to the questions asked in the assignments, which makes it easier for students to understand and study the topics.
- Cost-Effective: The solved assignments are available at a very economical rate, which makes them a great option for those who are on a budget.
- Reference Material: The solved assignments can be used as reference material for further study, as they provide detailed answers to the questions asked.
- Time-Saving: The solved assignments save a lot of time for students as they do not need to spend time researching and writing the answers themselves.
Can I score good marks by getting solved assignments?
Yes, you can get good marks by getting the Solved Assignment as it contains the answers to the questions asked in the assignment and will help you to understand the concepts better and score better.
Read more: How to Make IGNOU Solved Assignment?
