MJM-024 MEDIA AND SOCIETY Solved Assignment 2022-2023


Assignment 05
(Due Date: Please check the website for the latest update on due date)
Assignment Code: MJM-024/July22/Jan23
Maximum Marks: 100
Weightage: 30%

Title Name

MJM-024 Solved Assignment 2022-2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Language ENGLISH
Semester 2022-2023 Course: MAJMC
Session For July 2022 and January 2023 admission cycle
Short Name MJM-024
Assignment Code MJM-024/July22/Jan23
Product Assignment of MAJMC 2022-2023 (IGNOU)
Submission Date July session: 31st March

January session: 30th September



Note: Answer all the questions. All questions carry equal marks = 20 each
Attempt each question in about 500 words
1. Select one news channel and one newspaper of your choice. Get familiarized with their
news operations. Identify the primary characteristics of the respective medium. Find the
differences between the characteristics of these two different media.
2. Identify any five Indian advertisements. Find out the following details of the respective
advertisements from the media literacy perspectives: a] What is being sold through these
advertisements? b] How is it being sold? c] What is the main agenda of each
advertisement, and how it is conceptualized to influence the consumer?
3. Read more about Goal 3 of Sustainable Development Goals [Good Health]. With a
simple online search, understand the international and national efforts taken for this goal.
Write the opportunities and challenges for the media and communication system to
support goal 3.
4. Read and understand the basic concepts discussed in Unit 13 (5.2 Representation of
Social Identities). Collect five days of a newspaper of your choice, and analyse their
coverage on Class, Caste, Gender, Minority and Ethnicity. Write your observations in a
report format. Cite suitable examples from your sample news items to support your
5. Identify any alternative media efforts from India or the Asian context. Explain its mission
and objectives and compare it with any mainstream media for their approach to executing
their objectives. Give adequate details of the chosen alternative media efforts.



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