MCO-06 Solved Assignment 2018-19
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO – 06 /TMA/2018-19
Coverage : All Blocks
Attempt all the questions
1. “Services have unique characteristics that make them different from Products”. Discuss.
Also explain the importance of three additional Ps involved in services marketing apart
from traditional 4Ps of marketing. (20)
2. Explain the concept of PLC. Discuss the marketing strategies of the four stages of the
3. Distinguish between the following:
(a) Sales Promotion and Personal Selling.
(b) Branding and Packaging. (10, 10)
4. Write short notes on the following:
(a) Factors governing the selection of an appropriate distribution channel.
(b) The evolution process of Marketing Management Philosophy. (10, 10)
5. Comment very briefly on the following statements:
(a) “Mass Marketing is not a viable option to build a profitable brand”
(b) “Price is the one element of the marketing mix that produces revenue; the other
elements produce costs”
(c) “Personal Selling is the only form of direct marketing”
(d) “Importance of green marketing is increasing”
(e) “In a sense, market segmentation is the strategy of ‘divide and conquer’. (5X4)