Contents
MCO-06 Marketing Management
Solved Assignment 2020-2021
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2020-2021
COVERAGE : ALL BLOCKS
| Title Name |
MCO-06 Marketing Management Solved Assignment 2020-2021 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM |
| Language | ENGLISH |
| Semester | 2020-2021 Course: MCOM |
| Session | 2020-21 |
| Short Name | MCO-06 (ENGLISH) |
| Assignment Code | MCO-06/TMA/2020-2021 |
| Product | Assignment of MCOM 2020-2021 (IGNOU) |
| Submission Date | 1. Those who are enrolled in July 2020, it is valid upto June 2021.
2. Those who are enrolled in January 2021, it is valid upto December 2021. |
Attempt all the questions:
1. What is marketing information system? What are its major components?
What considerations one should keep in mind while designing a marketing
information system for a firm?
(20)
2. Define market targeting and explain the procedure on how to target different
markets? How will you evaluate the potential of a target market?
(20)
3. Write short notes on the following:
(a) Geodemographic Segmentation
(b) Product mix
(c) Rural marketing
(d) d. Integrated marketing communication
(4X5)
4. Differentiate between the following:
(a) Selling and Marketing
(b) Market skimming pricing strategy and Penetration pricing strategy
(c) Total system approach and Total cost approach of marketing logistics
(d)Individual Branding and Umbrella Branding
(4X5)
5. Comment briefly on the following statement:
(a) It is necessary for a company to scan the changing environment
continuously, and change the marketing mix strategies in accordance
with the trends of marketing environment
(b)Reference groups are groups that serve as frames of reference for
individuals in their purchase or consumption decisions.
(c) A good salesman has certain qualities and abilities as a result he is able
to perform better than others
(d) The central idea of an advertising message is referred to as the
advertising appeal.
MCO-06, MCO-6, MCO 06, MCO 6, MCO06, MCO
