MCO-06 Solved Assignment 2019-2020
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2019-20
Coverage : All Blocks
| Title Name |
MCO-06 Marketing Management Solved Assignment 2019-20 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM |
| Language | ENGLISH |
| Semester | 2019-2020 Course: MCOM |
| Session | 2019-20 |
| Short Name | MCO-06 (ENGLISH) |
| Assignment Code | MCO – 06 /TMA/2019-20 |
| Product | Assignment of MCOM 2019-2020 (IGNOU) |
| Submission Date | 1. Those who are enrolled in July 2019, it is valid upto June 2020. 2. Those who are enrolled in January 2020, it is valid upto December 2020. |
Attempt all the questions
1. Explain the various marketing concepts and explain the evolution process of the
marketing management philosophy. (20)
2. Differentiate between consumer market and organisational market. Briefly discuss
the bases of segmenting consumer markets. (5+15)
3. Describe marketing mix strategies adopted by companies at different stages of the
product life cycle. Discuss the life cycle stretching strategies suitable in the case of
mobile phones when its sales started declining. (12+8)
4. What do you understand by channel conflict? Why channel conflicts occur?
Discuss the remedies for channel conflicts. (4+8+8)
5. Differentiate between marketing mix and promotion mix. As the marketing
manager, discuss various factors you will keep in mind while deciding the
promotion mix for your product. (5+15)
MCO-06, MCO-6, MCO 06, MCO 6, MCO06, MCO
