MCO-06 Marketing Management Solved Assignment 2022-2023
TUTOR MARKED ASSIGNMENT
COURSE CODE : MCO-06
COURSE TITLE : MARKETING MANAGEMENT
ASSIGNMENT CODE : MCO-06/TMA/2022-2023
COVERAGE : ALL BLOCKS
| Title Name |
MCO-06 Solved Assignment 2022-2023 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM |
| Language | ENGLISH |
| Semester | 2022-2023 Course: MCOM |
| Session | For July 2022 and January 2023 admission cycle |
| Short Name | MCO-06 |
| Assignment Code | MCO-06/TMA/2022-2023 |
| Product | Assignment of MCOM 2022-2023 (IGNOU) |
| Submission Date | July session: 15th March
January session: 15th September |
Maximum Marks: 100
Attempt all the questions:
1) What do you mean by Buyer Behavior? Discuss various social and
Cultural factors which influence the buyer behavior?
(20)
2) What are the objectives of Pricing? Discuss the basic methods of Price
Determination.
(20)
3) Write short notes on the following:
(a) Positioning
(b) Warehousing
(c) Personal Selling
(d) Relationship Marketing
(4×5)
4) Differentiate between the following
(a) Consumer goods and Industrial goods
(b) Selective and Intensive Distribution
(c) Advertising and Publicity
(d) Selling and Marketing
(4×5)
5) Comment briefly on the following statement:
(a) “Rural marketing in India offer huge opportunities and throw
challenges to marketers”.
(b) “The basic purpose of marketing research is to facilitate
decision making process”.
(c) “The rate of failure of new products is very high”.
(d) “Market Communication plays an important role in a company’s
overall marketing program”.
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