MCO-023 Strategic Management Solved Assignment 2022-2023


Course Code : MCO – 23
Course Title : Strategic Management
Assignment Code : MCO -23 /TMA/2022-23
Coverage : All Blocks
Maximum Marks: 100

Title Name

MCO-023 Solved Assignment 2022-2023

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Language ENGLISH
Semester 2022-2023 Course: MCOM NEW
Session July 2022 and January 2023 admission cycle
Short Name MCO-023
Assignment Code MCO -23 /TMA/2022-23
Product Assignment of MCOM 2022-2023 (IGNOU)
Submission Date In case you are planning to appear in June Term-End Examination, you must submit the assignments to
the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in
December Term-End Examination, you must submit them latest by 15th September.



Attempt all the questions
1. (a) What is mission? How is it different from purpose? Discuss the
essentials of a mission statement.
(b) Briefly summarize what you understand by the general environment
and its importance for business.
2. (a) Explain briefly the five forces framework and use it for analyzing
competitive environment of any industry of your choice.
(b) What is corporate level strategy? Why is it important for a diversified
3. Comment briefly on the following statements:
(a) Strategy is synonymous with policies.
(b) 12 per cent of effective management strategy is knowledge and 88 per
cent is dealing appropriately with people
(c) The evaluation of the strategy of an organization can be done
qualitatively as well as quantitatively.
(d) Measuring in organizational performance is one of the important parts
of strategy evaluation process.
4. Difference between the following:
(a) Strategy and Policy
(b) Global environment and domestic environment
(c) Tangible and Intangible Differentiation
(d) Operational and Strategic Control
5. Write short notes on the following:
(a) Industrial Organization Model
(b) Balanced Score Card
(c) Value chain framework.
(d) corporate culture



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