IBO-02 International Marketing Management in English Solved Assignment 2020-2021

IBO-02 International Marketing Management

Solved Assignment 2020-2021

DOWNLOAD NOW

Course Code : IBO-02
Course Title : Internationl Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks

Title Name

IBO-02 International Marketing Management Solved Assignment 2020-2021

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2020-2021 Course: MCOM
Session 2020-21
Short Name IBO-02 (ENGLISH)
Assignment Code IBO-02/TMA/2020-21
Product Assignment of MCOM 2020-2021 (IGNOU)
Submission Date 1. Those who are enrolled in July 2020, it is valid upto June 2021.
2. Those who are enrolled in January 2021, it is valid upto December 2021.

 

DOWNLOAD NOW

Attempt all the questions.
Q-1 What is international market segmentation? What are the bases of
international market segmentation?
20
Q-2 Discuss the emerging global competitive environment. Examine whether
small enterprise have scope in the emerging global business environment.
20
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
5×4
Q-4 Write short notes on the following:
(a) EPRG Orientation
(b) Franchising
(c) Test Marketing
(d) Transfer Pricing
5×4
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like,
should it build, divest or abandon the market it has entered; how many
such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in
services.
(d) International marketing research is full of complexities.

DOWNLOAD NOW

IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO

LEAVE A REPLY

Please enter your comment!
Please enter your name here