Home 2019-2020 IBO-02 International Marketing Management in English Solved Assignment 2019-2020

IBO-02 International Marketing Management in English Solved Assignment 2019-2020

IBO-02 Solved Assignment 2019-2020


Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks

Title Name

IBO-02 International Marketing Management Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2019-2020 Course: MCOM
Session 2019-20
Short Name IBO-02 (ENGLISH)
Assignment Code IBO-02/TMA/2019-20
Product Assignment of MCOM 2019-2020 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid upto June 2020.
2. Those who are enrolled in January 2020, it is valid upto December 2020.



Attempt all the questions
1) (a) Distinguish between the following:
i) High-Tech Positioning and High-Touch positioning
ii) Product and Service
(5 + 5)
(b) Write short notes on the following:
i) Piggybackings
ii) EPRG Orientation
(5 + 5)
2) What do you understand by international marketing, multinational marketing and global marketing?
Discuss how international marketing involvement and commitment of the company changes in the
above three contexts.
(9 + 11)
3) An Indian tractor manufacturing company is planning to enter African markets in collaboration with
a local company in Africa. Discuss any two modes of international market entry suitable in this
context, and comment on their relative merits and limitations.
4) Differentiate between product standardization and adaptation in international marketing.
Evaluate the various factors of standardization and adaptation, and suggest the conditions
under which each of them is suitable.
(8 + 12)
5) Discuss various sales promotion tools in international marketing to enthuse consumers,
middlemen and own sales force to buy/promote the product.


IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO



Please enter your comment!
Please enter your name here

Call us! +919811854308
WhatsApp us! +919811854308
DMCA.com Protection Status Get it on Google Play Download on the App Store