IBO-02 International Marketing Management Solved Assignment 2022-2023
TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2022-2023
COVERAGE : ALL BLOCKS
| Title Name |
IBO-02 Solved Assignment 2022-2023 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM |
| Language | ENGLISH |
| Semester | 2022-2023 Course: MCOM |
| Session | For July 2022 and January 2023 admission cycle |
| Short Name | IBO-02 |
| Assignment Code | IBO-02/TMA/2022-2023 |
| Product | Assignment of MCOM 2022-2023 (IGNOU) |
| Submission Date | July session: 15th March
January session: 15th September |
Attempt all the questions:
1. What is international market segmentation? Discuss the importance of
market, segmentation in marketing decisions and explain the bases of
market segmentation.
(20)
2. What do you understand by international marketing research? Explain
the significance of international marketing research in today’s
globalised market.
(20)
3. Write short notes on the following:
(a)Demographic environment
(b)GATS
(c) Telemarketing
(d)Franchising
(4×5)
4. Differentiate between the following:
(a)Differentiated and undifferentiated market targeting
(b)Direct and indirect exporting
(c) Direct mail and advertising.
(d)Local brand and global brand
(4×5)
5. Comment briefly on the following statement:
(a)International trade in services is growing much faster than that in
products.
(b)Planning will not give success unless it is properly implemented.
(c) Experienced global marketers view price as a major strategic
variable that can help achieve business objectives
(d)Report writing is the final phase of marketing research procedure.
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