IBO-02 Solved Assignment 2019-2020
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks
IBO-02 International Marketing Management Solved Assignment 2019-20
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2019-2020 Course: MCOM|
|Short Name||IBO-02 (ENGLISH)|
|Product||Assignment of MCOM 2019-2020 (IGNOU)|
|Submission Date||1. Those who are enrolled in July 2019, it is valid upto June 2020.
2. Those who are enrolled in January 2020, it is valid upto December 2020.
Attempt all the questions
1) (a) Distinguish between the following:
i) High-Tech Positioning and High-Touch positioning
ii) Product and Service
(5 + 5)
(b) Write short notes on the following:
ii) EPRG Orientation
(5 + 5)
2) What do you understand by international marketing, multinational marketing and global marketing?
Discuss how international marketing involvement and commitment of the company changes in the
above three contexts.
(9 + 11)
3) An Indian tractor manufacturing company is planning to enter African markets in collaboration with
a local company in Africa. Discuss any two modes of international market entry suitable in this
context, and comment on their relative merits and limitations.
4) Differentiate between product standardization and adaptation in international marketing.
Evaluate the various factors of standardization and adaptation, and suggest the conditions
under which each of them is suitable.
(8 + 12)
5) Discuss various sales promotion tools in international marketing to enthuse consumers,
middlemen and own sales force to buy/promote the product.
IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO