IBO-02 International Marketing Management in English Solved Assignment 2024
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2024
COVERAGE : ALL BLOCKS
| Title Name |
IBO-02 Solved Assignment 2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM NEW |
| Language | ENGLISH |
| Semester | 2024 Course: MCOM NEW |
| Session | January 2024 and July 2024 |
| Short Name | IBO-02 |
| Assignment Code | IBO-02/TMA/2024 |
| Product | Assignment of MCOM 2024 (IGNOU) |
| Submission Date | In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. |
Attempt all the questions:
1. An Indian automobile company decided to enter international
markets. The company is ready to invest in marketing arrangements
abroad, but not in production facilities. Suggest any two suitable
modes of market entry, and explain their merits and limitations.
(20)
2. You are the marketing head in a consumer durable goods company,
which has international operations. It is planning to launch a new
brand of Mobile Phones. Suggest appropriate sales promotion tools
for consumer promotion as well as business promotion.
(20)
3. Write short notes on the following:
a) Transfer pricing
b) FOB
c) Managing Publicity in International Markets.
d) Franchising as a tool for overseas market entry
(4×5)
4. Differentiate between the following:
a) Multinational Marketing and Global Marketing
b) Demographic Environment and Economic Environment.
c) Observation method and Survey method of data collection
d) Export merchant and Export House
(4×5)
5. Comment on the following statement:
a) “Product planning is one of the important fundamental decisions
for successful international marketing”.
b) “It is advisable for a small exporter to do export business with the
help of an overseas agent”.
c) “Selection of target markets is the first stage in international
marketing”.
d) “International Marketing Planning is more difficult than domestic
marketing planning
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