IBO-02 International Marketing Management in English Solved Assignment 2023
TUTOR MARKED ASSIGNMENT
COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2023
COVERAGE : ALL BLOCKS
Maximum Marks: 100
| Title Name | IBO-02 Solved Assignment 2023 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | MCOM NEW |
| Language | ENGLISH |
| Semester | 2023 Course: MCOM NEW |
| Session | January 2023 and July 2023 |
| Short Name | IBO-02 |
| Assignment Code | IBO-02/TMA/2023 |
| Product | Assignment of MCOM 2023 (IGNOU) |
| Submission Date | In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. |
Attempt all the questions:
1. (a) Why do firms go international? Explain with the help of
examples from Indian context.
(b) In what manner do political system and economic factors
influence international marketing? Answer with suitable
examples.
(10+10)
2. Under which mode of entry the international business firm can start
international marketing without any investments abroad? Explain it
along with its merits and limitations.
(20)
3. Write short notes on the following:
(a) Telemarketing
(b) GATS
(c) Personal selling
(d) Packaging for international markets
(4×5)
4. Differentiate between the following:
(a) Direct and indirect selling channel
(b) Domestic agents and domestic merchants.
(c) Domestic and international marketing communications.
(d) Primary and Secondary data
(4×5)
5. Comment on the following statement:
(a) International marketing research is full of complexities.
(b) Price is an important element of marketing mix.
(c) Analysis of legal conditions is a very critical component in
selecting foreign markets.
(d) Poor presentation will undo the entire market research exercise.
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