IBO-02 International Marketing Management in English Solved Assignment 2021-2022

IBO-02 International Marketing Management

Solved Assignment 2021-2022

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COURSE CODE : IBO-02
COURSE TITLE : International Marketing Management
ASSIGNMENT CODE : IBO-02/TMA/2021-2022
COVERAGE : ALL BLOCKS

Title Name

IBO-02 Solved Assignment 2021-2022

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2021-2022 Course: MCOM
Session For July 2021 and January 2022 admission cycle
Short Name IBO-02
Assignment Code IBO-02/TMA/2021-2022
Product Assignment of MCOM 2021-2022 (IGNOU)
Submission Date July session: 15th March

January session: 15th September

 

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Attempt all the questions:
1. “One of the critical decisions in international marketing is the mode of entering
the foreign market”. Discuss
(20)
2. What is international marketing communication? Discuss its objectives and
highlight the key issues in international marketing communication.
(20)
3. Write short notes on the following:
(a) International Sales People
(b) Export agency agreement
(c) Data sources
(d) Transfer Pricing
(4X5)
4. Differentiate between the following:
(a) Probability and Non-probability Sampling Methods
(b) Adaptation and Standardization International Advertising
(c) Domestic agent and Domestic merchants.
(d) Ethnocentric orientation and Polycentric orientation
(4X5)
5. Comment briefly on the following statement:
(a) In addition to the general considerations in packaging, there are certain special
factors to be considered in export packaging.
(b) International marketing displays an interesting paradox with respect to control
situation.
(c) The revolutionary changes in the information technology is sweeping across
global business.
(d) A market researchreport must use the format that best fits the needs and
desires of its readers.

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IBO 02, IBO02, IBO-02, IBO-2, IBO2, IBO 2

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