BTMC-136 TOURISM MARKETING in English Solved Assignment 2021-2022

BTMC-136 TOURISM MARKETING

Solved Assignment 2021-2022

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BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course code: BTMC-136
Total marks: 100
(2021-2022)

Title Name

BTMC-136 VOCATIONAL STUDIES Solved Assignment 2021-2022

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT
Language ENGLISH
Semester 2021-2022 Course: BAVTM
Session For the Learners enrolled in July 2021- January 2022 Sessions
Short Name BTMC-136
Assignment Code BTMC-136
Product Assignment of B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT 2021-2022 (IGNOU)
Submission Date July cycle: 30th April
January cycle: 31st October

 

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Assignment A
Answer the following in about 500 words each.
1. Discuss the different marketing philosophies with examples. 20
2. Enumerate and explain the variables used for market segmentation. 20
Assignment B
Answer the following questions in about 250 words each.
3. What do you understand by Research Approach? What are the types of Research
Approach? 10
4. Explain the characteristics of Tourism Product. 10
5. Discuss the approaches commonly adopted for the planning of a Tourist Destination.
10
Assignment C
Answer the following questions in about 100 words each.
6. Discuss the approaches of Target Marketing with examples. 6
7. Explain the concept of Product Differentiation with examples 6
8. Discuss the nature and importance of Distribution Channels in Tourism. 6
9. Explain the different pricing strategies used by an organization with suitable
examples. 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) 8
th P of Marketing Mix
b) Packaging as a Marketing tool
c) Social Media as a Marketing Tool

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BTMC-136, BTMC 136, BTMC136

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