Contents
BTMC-136 TOURISM MARKETING
Solved Assignment 2021-2022
BTMC-136 TOURISM MARKETING
Tutor Marked Assignments
Course code: BTMC-136
Total marks: 100
(2021-2022)
| Title Name |
BTMC-136 VOCATIONAL STUDIES Solved Assignment 2021-2022 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT |
| Language | ENGLISH |
| Semester | 2021-2022 Course: BAVTM |
| Session | For the Learners enrolled in July 2021- January 2022 Sessions |
| Short Name | BTMC-136 |
| Assignment Code | BTMC-136 |
| Product | Assignment of B.A (VOCATIONAL STUDIES) TOURISM MANAGEMENT 2021-2022 (IGNOU) |
| Submission Date | July cycle: 30th April January cycle: 31st October |
Assignment A
Answer the following in about 500 words each.
1. Discuss the different marketing philosophies with examples. 20
2. Enumerate and explain the variables used for market segmentation. 20
Assignment B
Answer the following questions in about 250 words each.
3. What do you understand by Research Approach? What are the types of Research
Approach? 10
4. Explain the characteristics of Tourism Product. 10
5. Discuss the approaches commonly adopted for the planning of a Tourist Destination.
10
Assignment C
Answer the following questions in about 100 words each.
6. Discuss the approaches of Target Marketing with examples. 6
7. Explain the concept of Product Differentiation with examples 6
8. Discuss the nature and importance of Distribution Channels in Tourism. 6
9. Explain the different pricing strategies used by an organization with suitable
examples. 6
10. Write short notes on any two of the followings. (2 X3 =6)
a) 8
th P of Marketing Mix
b) Packaging as a Marketing tool
c) Social Media as a Marketing Tool
BTMC-136, BTMC 136, BTMC136
