BRL-015 IT Application in Retail

Solved Assignment 2021-2022

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Course Code : BRL-15
Course Title : IT Application in Retail
Assignment Code : BRL-15/TMA/2021-22
Coverage : All Blocks

Title Name BRL-15 Solved Assignment 2021-2022
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2021-2022 Course: BBA
Session July 2021 and January 2022
Short Name BRL-15
Assignment Code BRL-15/TMA/2021-22
Product Assignment of BBA 2021-2022 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th


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Attempt all the questions.
(A) Short Type Questions
1. Define visual merchandising. Describe in detail the types of visual
merchandising displays.
2. What is data polling? How does this function perform in MMS (10)
3. What do you mean by Integrated Retail Execution System? Describe the
components of Store Execution System.
4. Distinguish between the following:
(a) Institutional sign and informational sign
(b) CRM and social CRM
(c) Business intelligence and mobile business intelligence
(d) (d)Arithmetic Logic Unit and Control Unit
5. Write short notes on the following:
(a) Data Base Management System
(b) Work Force Management
(c) Loyalty Management
(d) Cross Channel Execution
6. Briefly comment on the following:
(a) Technology is much more than just computer.
(b) Networks and telecommunications are the important components of
information systems.
(c) E-tailing is a new concept in India and online retailing is a tedious task
(d) Business Intelligence (BI) is a tool to fulfill promises to customers.
7. What is retail business intelligence? Discuss the steps which are helpful to
move towards advanced customer analytics.
(B) Essay Type Questions
8. Explain various functions of Merchandise management system. Seeing the
growth of retail industry, it can be safely said that future of MMS is bright
in India. Comment upon this statement
9. What is loyalty management? What are the common features of retail
loyalty? Discuss the types of loyalty programme.

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