BRL-15 IT Application in Retail SOLVED ASSIGNMENT 2018-2019


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Course Code : BRL-15
Course Title : IT Application in Retail
Assignment Code : BRL-15/TMA/2018-19
Coverage : All Blocks

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Attempt all the questions.
(A) Short Answer Type Questions
1. “E-tailing is a new concept in India and online retailing is a tedious task here?’ Comment
on this statement. (10)
2. What is retail business intelligence? Discuss the steps which are helpful to move towards
advanced customer analytics. (10)
3. Seeing the growth of retail industry, it can be safely said that future of MMS is bright in
India. Comment upon this statement. (10)
4. Distinguish Between the following: (10)
(a) Window display v/s Interior Display
(b) Digital Signature v/s Signage
(c) Display Layout v/s Display Rotation
(d) BI and Mobile BI
5. Write short notes on the following: (10)
(a) Visual Merchandising
(b) Centralized Decisioning
(c) Cross Channel Execution
(d) Integrated Marketing Campaign Management.
6. Briefly Comment on the following: (10)
(a) Success of multi Channel retailing lies in the retailer commitment.
(b) Retailers are using big data to integrate marketing promotions.
(c) BI Performance can make the difference between a good decision and Bad one.
(d) Many Dotcom companies are selling goods at below cost price.
7. Why is information system important in retail business? Discuss the benefits of
information system in retail. (10)
(B) Essay Type Question
8. Explain the Different types of purchase orders. Also define the functions of MMS related
to purchase order. (15)
9. What are the challenges in Retail Operations? Explain them in detail with the examples.

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