BRL-13 Customer Value Management SOLVED ASSIGNMENT 2021-2022

BRL-13 Customer Value Management

Solved Assignment 2021-2022

DOWNLOAD NOW

TUTOR MARKED ASSIGNMENT
Course Code : BRL-13
Course Title : Customer Value Management
Assignment Code : BRL-13/TMA/2021-22
Coverage : All Blocks

Title Name BRL-13 Solved Assignment 2021-2022
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2021-2022 Course: BBA
Session July 2021 and January 2022
Short Name BRL-13
Assignment Code BRL-13/TMA/2021-22
Product Assignment of BBA 2021-2022 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
September.

 

DOWNLOAD NOW

Attempt all the questions.
(A) Short Type Questions
1. Explain the different stages of perceptual process. (10)
2. “Customer interaction is a dominant factor in marketing strategies because
it’s the interaction with customers which diverts customer’s expectations
and perception towards retention and loyalty of customers.” Elaborate.
(10)
3. Discuss the various tools used by retailers for customer value
communication.
(10)
4. Describe the various strategies for customer retention? (10)
5. Explain the potential areas of service failures in retailing. (10)
6. Discuss the various technologies used by retailers to deliver value to their
customers.
(10)
7. “India is a land of ‘unity in diversity’ which poses a great challenge to
retailers.” Elaborate.
(10)
(B) Essay Type Questions
8. What do you mean by Customer Value Expectations? Elaborate various
determinants of the customer value expectations.
(15)
9. What do you understand by the term Service Quality? Briefly describe the
gaps model and explain the significance of the five gaps that the model
identifies.

DOWNLOAD NOW

BRL-0013, BRL-013, BRL-13, BRL13, BRL 13, BRL 0013, BRL 013, BRL0013, BRL

LEAVE A REPLY

Please enter your comment!
Please enter your name here