BRL-12 Visual Merchandising & Store Management SOLVED ASSIGNMENT 2019-2020

BRL-012 Solved Assignment 2019-2020


Course Code : BRL – 12
Course Title : Visual Merchandising & Store Management
Assignment Code : BRL-12/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-012 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-012
Assignment Code BRL – 12/TMA/2019-20
Product Assignment of BBA 2019-20 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions
(A) Short Type questions.
1. What is Visual Merchandising? Explain the objectives and trends of visual merchandising in
India. (10)

2. What is display? Describe the different types of errors that may generally occur while
planning to display the merchandise in a retail store. (10)
3. What is harmony? What are its different forms? Describe the elements of design one
should keep in mind while creating harmony. (10)

4. What are Planograms? What are the steps involved in creating a new planogram? (10)
5. Explain the In-store Merchandise presentation for Furniture, Home ware and Home décor
6. Describe the various VM approaches for Retail formats. (10)
7. What do you mean by brown goods? Discuss the display approach and presentation of
brown goods in a retail store. (10)
(B) Essay Type Questions
8. Explain the display approach and merchandise presentation for Cafes and Food Courts.
9. Explain the types of Fixtures for In-store visual Merchandises for food and groceries.
Discuss the technique of merchandise presentation in food and groceries. (15)


BRL-0012, BRL-012, BRL-12, BRL12, BRL 12, BRL 0012, BRL 012, BRL0012, BRL


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