BRL-12 Visual Merchandising & Store Management SOLVED ASSIGNMENT 2018-2019


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Course Code : BRL-12
Course Title : Visual Merchandising & Store Management
Assignment Code : BRL-12/TMA/2018-19
Coverage : All Blocks

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Attempt all the questions.
(A) Short Answer Type Questions
1. What is Visual Merchandising? Explain the objectives of Visual Merchandising in India. (10)
2. What is meant by Store ambience? Explain in detail the elements to be taken care while
finalizing a Store ambience. (10)
3. What do you mean by window displays? What are its different types? Discuss in detail. (10)
4. How do you place a product categories/brand on layout in new Store? (10)
5. Explain the features of Mall, Departmental Stores, and Neighborhood, Grocery Stores. (10)
6. Explain the women’s weal section with floor plan. (10)
7. Describe the concepts of In-Store Merchandise presentation for home fashion? (10)

(B) Essay Type Question
8. What are the main categories of In-Store Merchandise presentation for fashion apparel?
Discuss any two Categories in details? (15)
9. Describe the factors related to Visual Merchandising which must be taken care while planning
to design hotel. (15)

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