BRL-11 Retail Operations and Store Management -II SOLVED ASSIGNMENT 2019-2020

BRL-011 Solved Assignment 2019-2020


Course Code : BRL – 11
Course Title : Retail Operations and store Management – II
Assignment Code : BRL-11/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-011 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-011
Assignment Code BRL – 11/TMA/2019-20
Product Assignment of BBA 2019-20 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions
(A)Short Answer type Questions
1. “Probably with the success of an isolated store, many others want to open stores selling similar
product lines to cash in on the shoppers flow into the area”. Explain. (10)
2. “Community shopping centre usually offers moderate assortment of shopping and convenience
goods and services to consumers from the nearby residential areas”.
Explain and Elucidate. (10)

3. How do demographics, life – style and stages in life – cycle influence consumer’s decision
making? (10)
4. Distinguish between the following :
(a) Merchandise Planning and Unit stock Planning
(b) Retailer’s advertising strategy and manufacturer’s advertising strategy
(c) Advertisement and Personal selling
(d) On pricing and flexible pricing policy (10)
5. Write short notes on the following :
(a) Store Image
(b) Consumer Pyramid
(c) Merchandise Plan
(d) Customer retention (10)
6. Briefly comment on the following :
(a) Balance sheet represents the corporate strength of the retail business.
(b) Companies provide incentives based on achievement of financial targets.
(c) Management has to take into consideration the characteristics of the category in terms of its
(d) Inventory management is the heart of store operations. (10)
7. Explain the Balanced score card perspectives with references to a retail business, taking atleast
two perspectives as example

(B) Essay type Questions
8. What is Financial leverage? Explain the same with suitable examples extracted from retail
business. (15)
9. Which are the sales promotion objectives? Explain the advantages and disadvantages of the


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