BRL-11 Retail Operations and Store Management -II SOLVED ASSIGNMENT 2021-2022

BRL-11 Retail Operations and Store Management -II

Solved Assignment 2021-2022


Course Code : BRL-11
Course Title : Retail Operations and Store Management -II
Assignment Code : BRL-11/TMA/2021-22
Coverage : All Blocks

Title Name

BRL-11 Solved Assignment 2021-2022

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2021-2022 Course: BBA
Session July 2021 and January 2022
Short Name BRL-011
Assignment Code BRL-11/TMA/2021-22
Product Assignment of BBA 2021-2022 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th



Attempt all the questions.
(A)Short Type Questions
1. How does price sensitivity differ for different market segments based on
shopping orientation?
2. What is visual communication? Explain its important elements. (10)
3. Describe the eight-step process in category management. (10)
4. Distinguish between the following:
(a) Knowledge Gap and Communication Gap
(b) Institutional Signage and Point-of-Sale Signage
(c) Value Merchandise Planning and Unit Stock Planning
(d) Job Description and Job Specification
5. Write short notes on the following:
(a) Customer Pyramid
(b) Periodic Replenishment System
(c) Balanced Score Card
(d) Implied Warranties
6. Briefly comment on the following:
(a) “Probably with the success of an isolated store, many others want to
open stores selling similar product lines to cash in on the shoppers flow
into the area.”
(b) “Financial performance and Customer Satisfaction are based on
historical actions.”
(c) “Retailers of present world must take care of various laws.”
(d) “Price penetration strategy may achieve the sales revenue.”
7. Explain the merits de-merits of different advertising media. (10)
(B) Essay Type Questions
8. What is financial leverage? Explain the same with suitable examples
extracted from retail business.
9. Explain the compensatory and non-compensatory models in the
consumers’ decision making process for evaluating brands on multiple


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