BRL-101 Overview of Retailing Solved Assignment 2023-2024
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–101
Course Title : Overview of Retailing
Assignment Code : BRL–101/TMA/2023-24
Coverage : All Blocks
Maximum Marks: 100
| Title Name |
BRL-101 Solved Assignment 2023-2024 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Bachelor of Business Administration (BBA) in Retailing |
| Language | ENGLISH |
| Semester | 2023-2024 Course: BBA |
| Session | Valid from 1st July, 2023 to 30th June, 2024 |
| Short Name | BRL-101 |
| Assignment Code | BRL–101/TMA/2023-24 |
| Product | Assignment of BBA 2023-2024 (IGNOU) |
| Submission Date | 1. Those students who are appearing in December exams. They should download the assignment and submit the same latest by 15th October. 2. Those students who are appearing in June Term End Examination they have to submit the assignment latest by in 15th March. |
Attempt all the questions.
(A) Short Type Questions
1. What do you understand by the term Retailing? Briefly explain
the recent evolving trends in Indian and global retailing.
(10)
2. Why is it essential to understand consumer behaviour? Explain
the factors that influence the consumer behaviour in retailing
with examples.
(10)
3. Distinguish between modern retail formats from traditional
retail formats with suitable examples.
(10)
4. What do you understand by sourcing? Describe steps would you
intend to adopt in identifying suppliers in a retail unit?
(10)
5. Why do you think visual merchandising is necessary in the
design of a store? Suggest components to be displayed in a
particular retailing unit with examples.
(10)
6. What are the different pricing techniques? Discuss the different
pricing techniques followed in supermarket, discount store and
hypermarkets.
(10)
7. Explain what you do mean by GST? Do you think it benefits the
retail industry?
(10)
(B) Essay Type Questions
8. a) Briefly outline the applications of technology in retail
industry.
b) Explain the factors influencing technology selection.
(8+7)
9. a) What do you mean by business ethics. Describe the broad
areas of business ethics?
b) Explain the ethical dimensions of retailing. What are the
benefits of managing ethics in business.
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