BRL-007 Store Operations – I SOLVED ASSIGNMENT 2019-2020

BRL-007 Solved Assignment 2019-2020


Course Code : BRL-007
Course Title : Store Operations – I
Assignment Code : BRL-007/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-007 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-007
Assignment Code BRL-007/TMA/2019-20
Product Assignment of BBA 2019-20 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions.
(A) Short Answer Type Questions
1. a) Visibility is everything in the multi branded malls. Comment.
b) Differentiate between task force manager and work force manager. (5+5)
2. a) What are the important characteristics of a good loyalty program?
b) What are the steps to be followed for effective service recovery? (5+5)
3. a) What are the different methods of compensation used in retail?
b) What are the external sources for potential candidates? (5+5)
4. a) Explain the process of calculating GMROI.
b) Explain the concept of “Space Mix”. (5+5)
5. a) Differentiate between asset and merchandise in retail business.
b) What important steps are followed in setting up an SOP? (5+5)
6. a) What are the important drivers in retail trade?
b) What are the types of tags used in EAS? (5+5)
7. a) Explain E-tailers.
b) What is POS machine? (5+5)
(B) Essay Type Question
8. Store operations provide the learner with an excellent overview of the organization, functions
and concerns of store operations within a modern retail business. Explain. What are the major
responsibilities of a store manager? (15)
9. “Promotion is a form of corporate communication that uses various methods to reach a targeted
audience with a certain message in order to achieve specific organizational objective”. Explain.
What important points should be considered for making a promotion successful? (15)


BRL-007, BRL-07, BRL-7, BRL7, BRL 7, BRL 007, BRL 07, BRL007, BRL


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