BRL-007 SOLVED ASSIGNMENT 2018-19
Course Code : BRL-007
Course Title : Store Operations – I
Assignment Code : BRL-007/TMA/2018-19
Coverage : All Blocks
Attempt all the questions.
(A) Short Answer Type Questions
1. (a) “Efficient store operations increase sales and diminish expenses.” Comment.
(b) Explain the scenario of retail stores in India. (5+15)
2. (a) Define the term customer and consumer and explain them with an example.
(b) What are the important characteristics of a good loyalty program? (5+15)
3. (a) What are the different methods of compensation used in retail.
(b) What information is required to successfully manage the supply chain? (5+15)
4. Explain the challenges of space management and how will maximize the profitability
. of your space. (10)
5. (a) Differentiate between asset and Merchandise in retail business.
(b) Distinguish between strategic and Resultant Drivers. (5+15)
6. Explain the objectives, benefits and steps involved in the process of SOP? (10)
7. (a) Some very good products are never intended to be mass marketed. Eluidicate.
(b) Explain the qualities of good cashier with the help of an example. (5+15)
(B) Essay Type Question
8. What do you mean by customer segmentation? Which are the important segmentation
. methods? Explain each are of them briefly. (15)
9. What do you mean by ‘Promotion’ in retailing? Why it is of so much importance?
. How can a marketer make his promotional plan successful? (15)