BRL-006 Buying and Merchandising-I SOLVED ASSIGNMENT 2020-2021

BRL-006 Buying and Merchandising-I

Solved Assignment 2020-2021

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Course Code : BRL-006
Course Title : Buying and Merchandising – I
Assignment Code : BRL-006/TMA/2020-2021
Coverage : All Blocks

Title Name

BRL-006 Solved Assignment 2020-21

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2020-2021 Course: BBA
Session 2020-21
Short Name BRL-006
Assignment Code BRL-006/TMA/2020-2021
Product Assignment of BBA 2020-2021 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
September.

 

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Attempt all the questions
(A) Short Answer Type Questions
1. Illustrate with a suitable diagram bottom up and top down merchandise plannings.

(10)
2. What is meant by “brand”? Explain brand management.

(2+8)
3. Explain the concept of category life cycle. Describe strategies for its different
stages.
(4+6)
4. What is meant by gross margin return on inventory investment (GMROI)? How is
it calculated?
(2+8)
5. What are the objectives of pricing? Describe factors affecting retail pricing.

(2+8)
6. Distinguish between :
a) Skimming pricing and penetration pricing
b) Mark downs and discounts
(5+5)
7. “The product is the most important part of the retail mix”. Elaborate.

(10)
(B) Essay Type Questions
8. Discuss different types of pricing methods in retail and their relevance. (15)
9. Describe various steps involved in vendor selection.

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