BRL-006 Buying and Merchandising-I
Solved Assignment 2021-2022
TUTOR MARKED ASSIGNMENT
Course Code : BRL-006
Course Title : Buying and Merchandising-I
Assignment Code : BRL-06/TMA/2021-22
Coverage : All Blocks
| Title Name | BRL-006 Solved Assignment 2021-2022 |
| University | IGNOU |
| Service Type | Solved Assignment (Soft copy/PDF) |
| Course | Bachelor of Business Administration (BBA) in Retailing |
| Language | ENGLISH |
| Semester | 2021-2022 Course: BBA |
| Session | July 2021 and January 2022 |
| Short Name | BRL-006 |
| Assignment Code | BRL-06/TMA/2021-22 |
| Product | Assignment of BBA 2021-2022 (IGNOU) |
| Submission Date | You have to submit the assignment of all the courses to The Coordinator of your Study Centre. For appearing in June Term-end Examination, you must submit assignment to the Coordinator of your study centre latest by 15th March. Similarly for appearing in December Term-end Examination, you must submit assignments to the Coordinator of your study centre latest by 15th September. |
Attempt all the questions
(A) Short Type Questions
1. What is meant by merchandising strategy? Explain its different
components
(2+8)
2. “Category Management meets customer needs better than standard brand
management”. Elaborate.
(10)
3. Explain the importance of the sales forecasting in the retail business.
Describe different factors that are taken into account while making it.
(2+8)
4. Explain the process of setting sales objectives. (10)
5. What is meant by Break Even Analysis? Explain the “Mark-up” method of
pricing.
(5+5)
6. Distinguish between:
(a) Stock turn and stock to sales ratio
(b) Premium pricing and economy pricing
(5+5)
7. Why is assortment planning necessary for a successful business? Discuss
the main guidelines for this purpose.
(5+5)
(B) Essay Type Questions
8. Describe the important factors that should be considered while making the
selection of a vendor.
(15)
9. Describe briefly different retail price strategies.
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