BRL-006 Buying and Merchandising-I SOLVED ASSIGNMENT 2019-2020

BRL-006 Solved Assignment 2019-2020


Course Code : BRL-006
Course Title : Buying and Merchandising – I
Assignment Code : BRL-006/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-006 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-006
Assignment Code BRL-006/TMA/2019-20
Product Assignment of BBA 2019-20 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions.
(A) Short Answer Type Questions
1. What is meant by merchandising strategy? Discuss its different components. (2+8)
2. What do you mean by assortment planning? Discuss different steps involved in it. (2+8)
3. “Category management is a complex and dynamic process.” Elaborate. (10)
4. What is the importance of sales forecasting? Describe the methods of sales forecasting.
5. Giving suitable examples explain break even pricing and mark up pricing. (5+5)
6. Distinguish between the following:
a) Psychological pricing and captive pricing.
b) Direct expenses and indirect expenses. (5+5)
7. Describe briefly important retail pricing strategies. (10)

(B) Essay Type Questions
8. What is the importance of vendor in retail? Explain the factors that should be taken into
account while making vendor selection. (5+10)
9. Explain the concept of brand. What are the characteristics of a brand? (5+10)


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