BRL-006 Buying and Merchandising-I SOLVED ASSIGNMENT 2018-2019


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Course Code : BRL-006
Course Title : Buying and Merchandising-I
Assignment Code : BRL-06/TMA/2018-19
Coverage : All Blocks

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Attempt all the questions
(A) Short Answer Type Questions
1. What is merchandising? Discuss principles of successful merchandising. (2+8)
2. Explain Brand management. What are its characteristics? (2+8)
3. What is meant by category management? What are its key elements? (2+8)
4. Discuss the factors affecting sales forecasting. (10)
5. Explain key steps in setting stock objectives. (10)
6. Distinguish between the following (5+5)
(a) Skimming pricing and penetration pricing
(b) Brand extension and brand dilution
7. Giving example explain how inventory turnover is calculated. (10)
(B) Essay Type Question
8. Describe various steps in the vendor selection. (15)
9. Discuss the importance of retail pricing strategies. (15)

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