BRL-003 Retail Management Perspectives & Communication SOLVED ASSIGNMENT 2019-2020

BRL-003 Solved Assignment 2019-2020


Course Code : BRL – 003
Course Title : Retail Management Perspectives & Communication
Assignment Code : BRL-003/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-003 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-003
Assignment Code BRL – 003 /TMA/2019-20
Product Assignment of BBA 2019-20 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions
(A)Short Answer type Question:–
1. What are the ethical responsibilities of a retailer? (10)
2. ‘Though managers or organizations try to develop plans effectively, they encounter some
practical problems in doing so’. Explain. (10)
3. What are the factors that influence the amount of Centralization and Decentralization in an
organization. (10)
4. Discuss the types of team in an organization on the bases of their objective. (10)
5. Explain the role of technology in improving the effectiveness of communication in retailing. (10)
6. Distinguish between the following: (5×2)
(a) Power and Leadership.
(b) Relationship Listening and Appreciative Listening.
7. Write short notes on the following :- (5×2)
(a) Advantages of Tally.
(b) Types of IV on Verbal communication
(B) Essay type Questions:-
8. Explain the decision making process. How retail management decisions are made? (15)
9. ‘The contextual, legal, ethical, social and non verbal differences in culture significantly influence
the communication among people’. Discuss and suggest measures to improve cross cultural
communication. (15)


BRL-003, BRL-03, BRL-3, BRL3, BRL 3, BRL 003, BRL 03, BRL003, BRL


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