BRL-002 Retail Marketing and Communication

Solved Assignment 2021-2022


Course Code : BRL-002
Course Title : Retail Marketing and Communication
Assignment Code : BRL-002/TMA/2021-22
Coverage : All Blocks

Title Name BRL-002 Solved Assignment 2021-2022
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2021-2022 Course: BBA
Session July 2021 and January 2022
Short Name BRL-002
Assignment Code BRL-002/TMA/2021-22
Product Assignment of BBA 2021-2022 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th



Attempt all the questions.
(A) Short Type Questions
1. Marketing deals with customer solutions. Explain this concept in the light
of retail marketing.
2. What do you meant by Personal selling? Explain the importance of
Personal selling from the point of view of manufacturers.
3. State the influence of situational variables on shopping behavior in a
planned shopping center?
4. Explain Maslow’s Hierarchy of Need. (10)
5. How can one differentiate between different stores and on what
6. Explain Relationship selling with one example. (10)
7. Explain few strategies to be used for budget sourcing. (10)
(B) Essay Type Questions
8. How does advertising help in product promotion? Explain various
categories of advertising with specific examples.
9. What is In-Store promotion? Explain with examples. Trace the growth of
In-Store Promotion in Today’s retail environment.


BRL-002, BRL-02, BRL-2, BRL2, BRL 2, BRL 002, BRL 02, BRL002, BRL


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