BRL-001 Overview of Retailing SOLVED ASSIGNMENT 2019-2020

BRL-001 Solved Assignment 2019-2020


Course Code : BRL–001
Course Title : Overview of Retailing
Assignment Code : BRL–001/TMA/2019-20
Coverage : All Blocks

Title Name

BRL-001 Solved Assignment 2019-20

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2019-2020 Course: BBA
Session 2019-20
Short Name BRL-001
Assignment Code BRL–001/TMA/2019-20
Product Assignment of BBA 2019-2020 (IGNOU)
Submission Date 1. Those who are enrolled in July 2019, it is valid up to June 2020.
2. Those who are enrolled in January 2020,it is valid up to December 2020.



Attempt all the questions.
(A) Short Type Questions
1. What is retailing? Explain pros and cons of the retail industry. (10)
2. What do you understand by consumer behavior? Explain the influence of situational
variables on shopping behaviour? (10)
3. How do you distinguish modern retail formats from traditional formats? Explain with
suitable examples. (10)
4. Explain the factors influencing the setting of a store location with suitable examples? (10)
5. Describe the applications of technology in retail industry with examples? (10)
6. What do you understand by Rural Retailing? Explain the status of rural retailing and its
features. (10)
7. Write short notes on:
a) Shrinkage
b) Cash and Carry (5+5)

(B) Essay Type Questions
8. What is retail pricing? Discuss the objectives and approaches of Retail Pricing. (15)

9 (a) Describe the non-ethical behaviour in retail business with suitable examples.
(b) Discuss the benefits of managing ethics in the retail work place. (7+8)


BRL-001, BRL-01, BRL-1, BRL1, BRL 1, BRL 001, BRL 01, BRL001, BRL


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