BRL-001 Overview of Retailing SOLVED ASSIGNMENT 2020-2021

BRL-001 Overview of Retailing

Solved Assignment 2020-2021


Course Code : BRL-001
Course Title : Overview of Retailing
Assignment Code : BRL-001/TMA/2020-2021
Coverage : All Blocks

Title Name

BRL-001 Solved Assignment 2020-21

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course Bachelor of Business Administration (BBA) in Retailing
Language ENGLISH
Semester 2020-2021 Course: BBA
Session 2020-21
Short Name BRL-001
Assignment Code BRL-001/TMA/2020-2021
Product Assignment of BBA 2020-2021 (IGNOU)
Submission Date You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
For appearing in June Term-end Examination, you must submit assignment to the Coordinator
of your study centre latest by 15th March. Similarly for appearing in December Term-end
Examination, you must submit assignments to the Coordinator of your study centre latest by 15th



Attempt all the questions
(A) Short Answer Type Questions
1. Describe the factors influencing the growth of Retail in India. How
can you ensure success in Retailing ? Substantiate your answer with

2. Explain the dimensions which shapes relevant consumer attitudes for a
retail store.
3. Describe various Chain Stores available in India with suitable
4. Explain the factors which play significant role in the choice of the
store location. How can you evaluate the factors for the store location.
5. What do you mean by visual merchandising ? Discuss various
components of display.
6. How can you monitor performance of retail store ? Discuss with
7. Write notes on the following?
(i) Franchising
(ii) Non-ethical behavior in retail business
(B) Essay Type Questions
8. Explain various methods for setting retail prices with suitable
9. Explain various provisions of legislation related to retail industry.


BRL-001, BRL-01, BRL-1, BRL1, BRL 1, BRL 001, BRL 01, BRL001, BRL


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