BCOE-141 PRINCIPLES OF MARKETING in English Solved Assignment 2022-2023
COURSE CODE : BCOE-141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE-141/TMA/2022-23
COVERAGE : ALL BLOCKS
Maximum Marks: 100
BCOE-141 Solved Assignment 2022-23
|Service Type||Solved Assignment (Soft copy/PDF)|
|Semester||2022-2023 Course: B.Com(G) CBCS|
|Session||Valid from 1st July, 2022 to 30th June, 2023|
|Product||Assignment of BCOMG 2022-2023 (IGNOU)|
|Submission Date||1. Those students who are appearing in December Term End Examination they have to submit
latest by in 15 October.
2. Those students who are appearing in June exams. They should download the new assignment and submit the same latest by 15 March
Note: Attempt all the questions.
Section – A
1) How is the distinction between buyer and user meaningful to a marketer? (10)
2) Briefly explain the factors that affect the basic price of product or service? (10)
3) Discuss the basic purpose of changing the package? (10)
4) What are the functions of channels of distribution. Explain them. (10)
5) How is a retailer different from a wholesaler? (10)
Section – B
6) List out the tools used in trade promotion. (6)
7) What are the factors that determine the choice of media? (6)
8) What do you mean by services? Discuss its characteristics. (6)
9) Define rural marketing and challenges faced by rural marketers. (6)
10) What is Green Marketing? Discuss its importance. (6)
Section – C
11) Write short notes on:
(a) Digital Marketing
(b) Merchant Agents
12) Distinguish between:
(a) Selective distribution and exclusive distribution.
(b) Departmental store and Multiple shop.
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