BCOE-141 PRINCIPLES OF MARKETING in English Solved Assignment 2021-2022

BCOE-141 PRINCIPLES OF MARKETING

Solved Assignment 2021-2022

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COURSE CODE : BCOE – 141
COURSE TITLE : PRINCIPLES OF MARKETING
ASSIGNMENT CODE : BCOE – 141/TMA/2021-22
COVERAGE : ALL BLOCKS

Title Name

BCOE-141 Solved Assignment 2021-22

University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course BCOMG
Language ENGLISH
Semester 2021-2022 Course: B.Com(G) CBCS
Session 2021-22
Short Name BCOE-141
Assignment Code BCOE – 141/TMA/2021-22
Product Assignment of BCOMG 2021-2022 (IGNOU)
Submission Date 1. Those students who are appearing in December Term End Examination they have to submit
latest by in 15 October.
2. Those students who are appearing in June exams. They should download the new assignment and submit the same latest by 15 March.

 

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Note: Attempt all the questions.
Section – A
Q-1 What is marketing? Explain the different marketing concepts. (10)
Q-2 What do you mean by consumer buying behavior? Explain the factors influencing consumer
buying behavior.
(10)
Q-3 What do you understand by channel of distribution? Discuss the functions of channel of
distribution.
(10)
Q-4 What is augmented and virtual reality? State its advantages and limitations. (10)
Q-5 What do you mean by advertising? Explain the various media of advertising and compare
their advantages and limitations.
(10)
Section – B
Q.6 What do you mean by market segmentation? Explain the basis of market segmentation. (6)
Q.7 Explain the process of new product development. (6)
Q.8 What are the factors affecting promotion mix. (6)
Q.9 What is product life cycle? Discuss briefly. (6)
Q.10 What do you understand by marketing environment? Explain the types of marketing
environment.
(6)
Section – C
Q.11 Write short notes on the following:
(a) Cash discount
(b) Branding
(5X2)
Q.12 Distinguish between the following:
(a) Skimming and penetration pricing
(b) Product and services

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BCOE 141, BCOE141, BCOE-141

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