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IBO-02 International Marketing Management in english solved assignment 2018-2019

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IBO-02 International Marketing Management in english
Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks

SKU: IBO-02 EM Categories: , ,

Description

IBO-02 Solved Assignment 2018-19

Course Code : IBO-02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks

Title Name IBO-02 International Marketing Management Solved Assignment 2018-19
University IGNOU
Service Type Solved Assignment (Soft copy/PDF)
Course MCOM
Language ENGLISH
Semester 2018-2019 Course: MCOM
Session 2018-19
Short Name IBO-02 (ENGLISH)
Assignment Code IBO-02/TMA/2018-19
Product Assignment of MCOM 2018-2019 (IGNOU)
Submission Date before March 31th, 2019 for the session July, 2018 and
before September 30th, 2019 for the session January 2019
Price RS. 60

Attempt all the questions
1) A) Distinguish between the following:
i) Multinational Marketing and Global Marketing
ii) International Marketing Information System and International Marketing Research
(2X5 Marks)
B) Write short notes on the following:
i) Impact of developments in Information Technology on International Marketing
ii) Standardization of International Advertising (2X5 marks)
2) Explain the steps involved in the international market process.
(20 marks)
3) An Indian auto-ancillary company decided to enter into international markets with full pledged investment in production and marketing. Discuss various modes of entry
available for the company, and critically evaluate in which situation each of them is
suitable. (20 marks)
4) Explain the various stages in the international product life cycle. Discuss life cycle
stretching strategies.
(12+8 marks)
5) Compare and contrast the different approaches to budgeting for international advertising..
(20 marks)
IBO-02, IBO-2, IBO 02, IBO 2, IBO02, IBO

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